You wrote the plan. Reeve keeps it.
Reeve tells you first and shows you the proof.
A personal finance agent for iPhone and iPad. It never moves your money, never lends, never takes a cut, and what it stores is encrypted at rest with a key your phone holds.
In private beta on iPhone and iPad · 2026
Today
What needs you, before payday.
One screen each morning: what's due before your next paycheck, and one number for what's safe to spend after those bills and the cushion you chose to keep. Anything that asks you to decide is a Needs you item, with what it costs. Mark it Done, or Later and see what waiting costs.
Accounts
Every account, read‑only.
Banks, cards, loans and brokerages connect through Plaid. Apple Card, Apple Cash and Savings come from Apple's own Wallet data, with your permission. Add and remove them in Connections.
Reeve reads. It can't move a cent: no transfers, no payments, no card controls.
Plan changes
Reeve proposes. You decide.
When life doesn't match the plan, Reeve proposes a change and says what it saw, what it protects, and what happens if nothing changes. Then it waits.
Approve or No thanks. Reeve never edits your plan on its own, and you can undo the last change.
Plan
The road out, dated.
Your take-home, your budget by category, your debts in the order you pay them, and the month the last one is gone, projected from live balances.
It's an estimate, and Reeve says so on the screen.
Ask Reeve
Answered from your plan, not your balance.
“Can I afford this?” gets an answer that knows what's due before payday and the cushion you set. Ask a what-if and nothing changes; a question is never treated as an instruction.
Every answer shows the number that decides it, and a table when the detail matters.
Ask Reeve is AI-assisted and can be wrong. It isn't financial, tax or investment advice.
Meet Reeve.
The steward who keeps your plan, on every screen and in every conversation. Two looks, one Reeve — you pick the one you'd rather talk to.
reeve (n.) The medieval officer who kept an estate's accounts and enforced its obligations — the one person whose whole job was making sure the plan the household set was the plan the household followed. It's also where the word sheriff comes from: shire-reeve. We liked that part too.
What else is in Reeve.
- The proof
- Every number that makes a claim opens to the transactions behind it.
- Charged again
- Cancel something and Reeve keeps watching it. If it charges you again, you hear about it.
- Paid, and held back
- Tell Reeve you paid something and it holds that money back until your bank shows it, and tells you if it never arrives.
- A card you froze
- A charge on a frozen card comes to you as a Needs you row, and Reeve asks what it was instead of guessing.
- Widgets and Siri
- Home Screen and Lock Screen widgets for what's safe to spend. Ask Siri, “What's safe to spend in Reeve?”
- iPhone and iPad
- Light and dark, larger text sizes, and full-width layouts on iPad and foldable iPhones.
What Reeve will not do.
- Move your money. Access is read-only: no transfers, no payments.
- Lend, or take a cut. It will not lend to you, and it will not take a cut of anything.
- Change your plan without asking. It proposes; you approve; you can undo.
- Leave your data readable at rest. What we store is encrypted with a key your phone holds. While Reeve is working for you the server can read it, and support can look only in a window you open.
No investment advice, ever. Details on the security and privacy pages.
You're on the list. We'll email you once, on the day Reeve launches.
You're off the list. We won't email you about Reeve again.
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